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© Copyright 2020 Landing Page Fixer

Free Tips, Tricks and a Gift

A clear Statement of the Offer, a Value Prop, a complimentary background image, the ultimate Value of my Value Prop and Benefits with matching icons. 

No Problem

You give it your best shot, go live and . . .

No Conversions!

You show it to friends & family, they love it. 

(Beware this type of feedback)

You show it to your Mastermind group and ask them . . . 

Why isn't this page converting?

They don't know. 

Why Me?

Why should you trust me to analyze your landing page?

Getting a landing page fixed is actually a multidisciplinary task involving:

design, copywriting, branding, and general business savvy.

I've been doing these things for decades in the corporate world, small business, and as an entrepreneur.

Frequently, the issues with a landing page aren't the page itself—it's the

Traffic

If your Ads are not in sync with the landing page or targeting the wrong type of traffic, the conversions on the page are going to suffer.

I work with startups that are still refining their business model and also with mature businesses that are struggling to clearly communicate their

Unique Selling Proposition

What Others are Saying

One of the most common features of a landing page is testimonials. The purpose is obvious—to provide credibility to your audience. Here are a few comments from my fiverr gigs.

Very insightful and helpful, can't wait to put the detailed info into practice"

     ~ Nimblenerds

How to Fix a Flawed Landing Page

Follow the Rules

#1 Make the Landing Page a Separate Page from your Home Page

Create a highly focused page - the visitor came to your page for a reason. 

Think like the visitor. What brought them to the page? What are they looking for? Don't clutter the page with links about your company, press releases, latest news, blog page, etc. 
 

#2 Make Your Product or Service Unique

This rule isn't quite as easy, you may need to do a little soul searching to discover how you are unique and better than the competition.

#3 Make the Purpose of the Page Instantly Clear

Visitors are coming to your page from a link in social media, paid Ads, organic search, blogs or other referral links. 

The links suggest you have a solution to a problem. Make sure your page talks about the problem and your solution quickly. 

Don't make the visitor scroll down 3 pages to talk about the problem and solution. They don't have that much patience. 

You may be thinking: 

Why not just use a template?

Below is a great example from Unbounce, my preferred application for creating landing pages. 

Why Not Just Use a Template?

Successful Landing Pages Follow Rules

#1

Do NOT use your home page as a landing page. 

#2

Make your product or service UNIQUE not generic. 

#3

Make the PURPOSE of your page instantly clear. 

"

I honestly wasn't expecting the amount of good advice.  Most of the changes were easy to implement. 

     ~spanfil

His 20-point analysis of my page gave me extremely detailed and clear information . . . his suggestions are spot-on. 

     ~ jnnfrwnzl

Great insight into the psychology of my landing page. like a tutorial on landing page design.

     ~ taviss

Amazing value! Wow. A lot of great suggestions that I will be implementing on my website. One of the few actual knowledgeable professionals I have found on Fiverr. 

     ~ giveadime

"

Work Samples

I have a gig on Fiverr where I provide a detailed analysis of your landing page, telling you exactly how to increase your conversions. 

Need a Detailed Analysis of Your Page?

If you prefer to work with me directly, just send me an email.

ed@landingpagefixer.com

Need Help Creating or Fixing Your Landing Page

I have a gig on Fiverr where I can work on your existing page or create one from scratch.  

If you prefer to work with me directly, just send me an email.

ed@landingpagefixer.com

FiverrFiverr
More Rules

Increase Your Conversions
Lower Your Acquisition Cost
Improve Your Bottom Line

Learn How to. . .

Increase Your Conversions

Lower Your Acquisition Costs

Improve Your Bottom Line

Landing Page not Converting?

Showing You How to Improve Your Page. 

Modifying an Existing Page for You. Or . . .

Creating an Entirely New Page for You

Or - Let Me Do It For You

Or - Let Me Do It For You

ContactTips and Tricks

Working in Unbounce

Unbounce is a terrific platform that is specifically designed to make landing page creation easy.

Unbounce has the easiest user interface I've ever used and the best customer support. For anything that's not already built-in, you can add custom js or css.    

Follow the link to learn about some of my favorite tips and tricks. 

Special Offer on New Unbounce Accounts

Now - just enter your own copy.

Updated

175 Reviews

Ed is the best!!!! A total professional. He does not stop until the job is done and the client is completely satisfied. He stayed in constant contact with us via email, text, and phone calls.

     ~jeff

Ed always exceeds my expectations. An expert in the field. I will continue to use him.

     ~jack

Repeat customer. I highly recommend seller!

     ~fahb11

Creating a landing pages is easy. Creating one that converts is much harder.

I've developed a proprietary system to critique landing pages, reveal their issues, and guide improvements.

Sometimes the analysis of a page is easy, I simply point out obvious elements that are missing, like "authority" or "social proof". Other times, the critique reveals issues with the entire business concept. Those messages are a little harder to deliver.

It's interesting how a thorough critique of a landing page can point out fundamental flaws in a business plan. 

On more than one occasion, this has prompted the client to make changes to their offering in order set up their business for success.

Unbounce has a feature called Smart Traffic. This is an alternative to the traditional A/B testing. Studies have shown a 20% boost in conversions.

With Smart Traffic, proprietary AI is used to analyze the traffic coming to your pages and measuring the response. The algorithm learns which pages work best for which type of visitor. Then, it starts to routine the traffic based on that learning. 

I use Smart Traffic as often as possible. It works best if you have 3 or 4 variants - and that creates some challenges.

Variants such as changing the color of a button aren't very effective unless you're trying to squeeze out an extra 0.1% on your conversions. 

Ideally, you can devise changes in your offer or your strategic benefits. With some clients, they only have a single offer (such as 20% OFF) and quantifying benefits is difficult.

This points to a bigger issue. If you (as a business) can't instantly list the 3 primary benefits of using your product or service, it's time to do a deeper dive into your operations and perhaps changing something.