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© Copyright 2020 Landing Page Fixer
A clear Statement of the Offer, a Value Prop, a complimentary background image, the ultimate Value of my Value Prop and 3 Benefits with matching icons.
No Problem - Right?
You give it your best shot, go live and . . .
No Conversions!
You show it to friends & family, they love it.
(Beware this type of feedback)
You show it to your Mastermind group and ask them . . .
Why isn't this page converting?
They don't know either.
Why Me?
Why should you trust me to analyze your landing page?
Getting a landing page fixed is actually a multidisciplinary task involving:
design, copywriting, branding, and general business savvy.
I've been doing these things for decades in the corporate world, small business, and as an entrepreneur.
Frequently, the issues with a landing page aren't the page itself—it's the
Traffic
If your Ads are not in sync with the landing page or targeting the wrong type of traffic, the conversions on the page are going to suffer.
I work with startups that are still refining their business model and also with mature businesses that are struggling to clearly communicate their
Unique Selling Proposition
What Others are Saying
One of the most common features of a landing page is testimonials. The purpose is obvious—to provide credibility to your audience. Here are a few comments from my fiverr gigs.
Very insightful and helpful, can't wait to put the detailed info into practice"
~ Nimblenerds
How to Fix a Flawed Landing Page
Follow the Rules
#1 Make the Landing Page a Separate Page from your Home Page
Create a highly focused page - the visitor came to your page for a reason.
Think like the visitor. What brought them to the page? What are they looking for? Don't clutter the page with links about your company, press releases, latest news, blog page, etc.
#2 Make Your Product or Service Unique
This rule isn't quite as easy, you may need to do a little soul searching to discover how you are unique and better than the competition.
#3 Make the Purpose of the Page Instantly Clear
Visitors are coming to your page from a link in social media, paid Ads, organic search, blogs or other referral links.
The links suggest you have a solution to a problem. Make sure your page talks about the problem and your solution quickly.
Don't make the visitor scroll down 3 pages to talk about the problem and solution. They don't have that much patience.
You may be thinking:
Why not just use a template?
Below is a great example from Unbounce, my preferred application for creating landing pages.
What about Templates?
Successful Landing Pages Follow Rules
"
I honestly wasn't expecting the amount of good advice. Most of the changes were easy to implement.
~ spanfil
His 20-point analysis of my page gave me extremely detailed and clear information . . . his suggestions are spot-on.
~ jnnfrwnzl
Great insight into the psychology of my landing page. like a tutorial on landing page design.
~ taviss
Amazing value! Wow. A lot of great suggestions that I will be implementing on my website. One of the few actual knowledgeable professionals I have found on Fiverr.
~ giveadime
"
I have a gig on Fiverr where I provide a detailed analysis of your landing page, telling you exactly how to increase your conversions.
Need a Detailed Analysis of Your Page?
If you prefer to work with me directly, just send me an email.
Need Help Creating or Fixing Your Landing Page
If you prefer to work with me directly, just send me an email.
Increase Your Conversions
Lower Your Acquisition Cost
Improve Your Bottom Line
Learn How to. . .
Increase Your Conversions
Lower Your Acquisition Costs
Improve Your Bottom Line
Landing Page Not Converting?
Showing You How to Improve Your Page.
Modifying an Existing Page for You. Or . . .
Creating an Entirely New Page for You
Or - Let Me Do It For You
Or - Let Me Do It For You
Working in Unbounce
Unbounce is a terrific platform that is specifically designed to make landing page creation easy.
Unbounce has the easiest user interface I've ever used and the best customer support. For anything that's not already built-in, you can add custom js or css.
Follow the link to learn about some of my favorite tips and tricks.
Conversion AI with Unbounce
Now - just enter your own copy. . .
Updated
184 Jobs Completed
Ed is the best!!!! A total professional. He does not stop until the job is done and the client is completely satisfied. He stayed in constant contact with us via email, text, and phone calls.
~ jeff
Ed always exceeds my expectations. An expert in the field. I will continue to use him.
~ jack
Repeat customer. I highly recommend seller!
~ fahb11
Creating a landing pages is easy. Creating one that converts is much harder.
I've developed a proprietary system to critique landing pages, reveal their issues, and guide improvements.
Sometimes the analysis of a page is easy, I simply point out obvious elements that are missing, like "authority" or "social proof". Other times, the critique reveals issues with the entire business concept. Those messages are a little harder to deliver.
It's interesting how a thorough critique of a landing page can point out fundamental flaws in a business plan.
On more than one occasion, this has prompted the client to make changes to their offering in order set up their business for success.
Unbounce has a feature called Smart Traffic. This is an alternative to traditional A/B testing. Studies have shown a 20% boost in conversions.
With Smart Traffic, proprietary AI is used to analyze the traffic coming to your pages and measuring the response. The algorithm learns which pages work best for which type of visitor. Then, it starts to routine the traffic based on that learning.
I use Smart Traffic as often as possible. It works best if you have 3 or 4 variants - and that creates some challenges.
Variants such as changing the color of a button aren't very effective unless you're trying to squeeze out an extra 0.1% on your conversions.
Ideally, you can devise changes in your offer or your strategic benefits. With some clients, they only have a single offer (such as 20% OFF) and quantifying benefits is difficult.
This points to a bigger issue. If you (as a business) can't instantly list the 3 primary benefits of using your product or service, it's time to do a deeper dive into your operations and perhaps changing something.
Logo Bars
Including logos of brands that are customers, affiliates, or partners is a common method to build trust with your visitor. I call these "logo bars".
It's a slender section of your page and the logos are often faded and in a complimentary color theme you are using.
I've added notes to the tips and tricks page on the easiest way to create a logo bar in Unbounce.
The Challenge of Value Propositions
The hardest aspect of defining your value propositions is making it unique. You need to stand out from the competition.
I ask my clients to tell me how they are different and offer more value. Most of them are unable to articulate anything that is actually different from the pack.
They offer the same warranties, same discounts, similar testimonials, and similar features as the competition.
That's one reason I developed a questionnaire and a process to help any client define their unique value in a way that will relate to potential customers.
I just added the set of instructions demonstrating how to setup a full-width responsive box AND how to keep the text visible and centered.
Special Offer on New Unbounce Accounts
Unbounce has been my favorite platform for years. Its ease of use is unparalleled.
Use my affiliate link (above) to get a discount on your account.
PLUS
When you sign-up I'll give you a complimentary 1-hour consultation.
You pick the topic.
- How to use the platform
- How to pick hero images
- How to write headlines
- How to define your USP
- Any other related topics
Let me know when you're ready to start. ed@landingpagefixer.com